Download a document version of Steven’s Resume.

Professional Experience

Reingold, Inc. | Digital Marketing Specialist | Raleigh, NC | 2019 to Present

  • Manages paid search marketing campaigns with a range of budgets including $1 million + in monthly ad spend, to lower conversion costs and find new areas of opportunity. 
  • Conduct search engine optimization audits to highlight growth potential and maintain SEO reporting to highlight success.

TravelToBlank.com | Travel Writer and Influencer | Remote | 2015 to Present

  • Designed, customized and maintain travel guide website on WordPress.
  • Wrote walking travel guides for multiple cities with tight deadlines.
  • Governed online traffic, social media, and SEO to create advertising revenue.
  • Grew website to 25,000+ web views per month.
  • Created and grew social media accounts to 80,000+ followers.
  • Created content for tourism boards, hotels, tours and travel related products.

Reunion Marketing | Paid Search Specialist | Raleigh, NC | 2018 to 2019

  • Responsible for implementing Reunion Marketing’s paid search and display strategy on individual accounts in Google Ads and Bing Ads, totaling over $200,000 in monthly ad spend.
  • Ensured client accounts are efficiently on boarded and conduct daily account optimizations.
  • Monitored and reported on account metrics to account managers, utilizing Google Ads scripts.
  • Research, test and analyze new approaches to the strategy to improve efficiency and ROI.

Right Left Agency | Brand Strategist | Remote | 2017 to 2018

  • Create visual content for web and print.
  • Update and customize WordPress based websites.
  • Manage PPC in Google Adwords, Bing Ads and Facebook Ads.
  • Build A/B test pages in Unbounce.

Harbendahl Design | CMO | Ecuador | 2014 to 2015

  • Responsible for building web sites with HTML and WordPress.
  • Created social media content and driving relevant traffic to small business customer’s site.
  • Digital media consulting with several clients including Claro, Seguros Rocafuerte and Ciudad Celeste.

ShelfX Inc. | Executive Assistant | Colorado | 2013 to 2014

  • Handled office, sales calls and customer service operations for automated vending refrigerator startup.
  • Streamlined order fulfillment time from one week to one day, creating a fulfillment checklist. Wrote technical installation guide and FAQs for automated shelving units.
  • Worked on projects in production, including soldering and assembling electronic components.

Boulder Weekly | Environmental Reporting Intern | Colorado | 2014

  • Pitched, reported and wrote environmental related articles and news briefs weekly for newspaper read by 25,000 people per week.
  • Found, contacted and interviewed multiple leads for articles.
  • Had an article featured on cover of quarterly environmental magazine.

OyVey Information Technologies | Technology Consultant | Colorado | 2013 to 2014

  • Provided on-site technology support and training for individuals and small businesses.

Menu Sherpa | Social Media Guru | Colorado | 2012 to 2013

  • In charge of the social media, guerrilla marketing, band development and awareness, along with website traffic growth.

Boulder Jewish News | CU Intern | Colorado | 2011 to 2012

  • Wrote weekly articles about events on CU campus.
  • Promoted and maintained the BJN Mitzvah Directory.
  • Maintained twitter account @CUJewishBuffs.

Technical Skills

  • HTML. CSS. WordPress.
  • Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest.
  • Microsoft: Word, Excel, PowerPoint.
  • Apple: Keynote, Numbers, Pages, Final Cut Pro X.
  • Adobe: Illustrator, Photoshop, InDesign, Lightroom.
  • Google: Ads, Analytics, Drive.
  • Certifications: Google Ads, Google Analytics, Bing Ads

Education

IE University, Madrid, Spain, Graduated 2016.
M.A. in Visual and Digital Media.

University Colorado Boulder, Boulder, CO, Graduated 2014.
B.S. in Journalism, News-Editorial and B.A. in Jewish Studies.

Nativ College Leadership Program, Israel, September 2010 to May 2011.

Additional Information

  • Honors: Finalist for BN Student award at the 2014 Shorty Awards.
  • Professional Affiliations: Alpha Epsilon Pi fraternity, Professional Travel Bloggers Association.
  • Volunteered: Linking Hearts (2011-2012), Hot Plate Soup Kitchen (2011), Akim Israel (2011).